Category Archives: In the News

There’s a new trend surfacing for the Millennial generation: co-living. This trend is quickly becoming popular in all of the major cities across the United States and is important to note for the multifamily industry targeting these young professionals. Don’t miss out on the opportunity to strategize and leverage this up-and-coming Millennial trend that has great potential to gain even more momentum. Contact our team of multifamily marketing experts today. Click here to read more.

Phoenix-based Serendipit, a marketing agency, monitors reviews for approximately 30 student housing properties, and has a system to limit online irritation that residents express. Serendipit pledges it’s clients that it will respond to negative comments or reviews within 24 hours, but will often respond and begin the rectification process within 30 minutes. “When students vent, they expect a response right away,” says Alexis Krisay, founder and president of marketing for Serendipit. “One comment on a post can jump to 200

PHOENIX—One of the most common misconceptions within the student housing industry about social media is that “likes” are the most important aspect of an online reputation; however, likes don’t get leases. Likes are essentially an assisted conversion, but the focus should be on direct conversions (signed leases) from social media. Lauren Melby, senior account executive at Serendipit Consulting, tells GlobeSt.com: “Understanding and accomplishing the necessary balance between social media likes and conversions for your student housing community is crucial.” Having a

There’s lots of choices for student housing, so how do you get those college kids to ink the lease at your project? Building aneffective brand strategy kids can identify with can make or break the lease-up of a project in a competitive market. Here’s three ways to do that in language college kids speak. Serendipit Consulting co-founder Alexis Krisay tells us the first step is to build a strong persona. That means identifiying your community’s student demographics. Alexis says to ask

PHOENIX—Lauren Melby is a marketing account executive for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Melby to discuss how grassroots marketing can work for your student housing community. GlobeSt.com: How often should you be going on campus? Melby: In order to make sure that your community remains top of mind with students, you must interact with them in their environment as much as possible. While some students

PHOENIX—One of the most common misconceptions within the student housing industry about social media is that “likes” are the most important aspect of an online reputation; however, likes don’t get leases. Likes are essentially an assisted conversion, but the focus should be on direct conversions (signed leases) from social media. Lauren Melby, senior account executive at Serendipit Consulting, tells GlobeSt.com: “Understanding and accomplishing the necessary balance between social media likes and conversions for your student housing community is crucial.” Having

There’s lots of choices for student housing, so how do you get those college kids to ink the lease at your project? Building aneffective brand strategy kids can identify with can make or break the lease-up of a project in a competitive market. Here’s three ways to do that in language college kids speak. Serendipit Consulting co-founder Alexis Krisay tells us the first step is to build a strong persona. That means identifiying your community’s student demographics. Alexis says to

Grassroots Marketing in Student Housing Lauren Melby is a marketing account executive for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Melby to discuss how grassroots marketing can work for your student housing community. GlobeSt.com: How often should you be going on campus? Melby: In order to make sure that your community remains top of mind with students, you must interact with them in their environment as much as possible. While some

Spring finals have ended and students are leaving town, but leasing efforts should not lose traction. Adjusting your strategy slightly to shift focus more on digital efforts will ensure that you capture those remaining prospects and score last minute leases prior to move-in. The students who have procrastinated finding housing during the year are looking to sign now, and those who have already signed elsewhere are still able to be convinced and swayed with the proper call to action and

Are you effectively communicating with Gen Z for you student housing marketing strategy? GlobeSt.com recently caught up with Alexis Krisay, a partner and the vice president of marketing for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market, to get her take on the latest trends. Click here to read full Q&A.