Daily Archives: July 15, 2015

Grassroots Marketing in Student Housing

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Grassroots Marketing in Student Housing

Grassroots Marketing in Student Housing Lauren Melby is a marketing account executive for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Melby to discuss how grassroots marketing can work for your student housing community. GlobeSt.com: How often should you be going on campus? Melby: In order to make sure that your community remains top of mind with students, you must interact with them in their environment as much as possible. While some

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