Daily Archives: September 8, 2015

How to Win Students and Influence Lease-Ups

How to Win Students and Influence Lease-Ups

There’s lots of choices for student housing, so how do you get those college kids to ink the lease at your project? Building aneffective brand strategy kids can identify with can make or break the lease-up of a project in a competitive market. Here’s three ways to do that in language college kids speak. Serendipit Consulting co-founder Alexis Krisay tells us the first step is to build a strong persona. That means identifiying your community’s student demographics. Alexis says to

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