Spring finals have ended and students are leaving town, but leasing efforts should not lose traction. Adjusting your strategy slightly to shift focus more on digital efforts will ensure that you capture those remaining prospects and score last minute leases prior to move-in.
The students who have procrastinated finding housing during the year are looking to sign now, and those who have already signed elsewhere are still able to be convinced and swayed with the proper call to action and targeting strategy. With online leasing, students who may have already left the state are able to secure their space online and will be reached through a strong digital marketing push.
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