Phoenix-based Serendipit, a marketing agency, monitors reviews for approximately 30 student housing properties, and has a system to limit online irritation that residents express.
Serendipit pledges it’s clients that it will respond to negative comments or reviews within 24 hours, but will often respond and begin the rectification process within 30 minutes.
“When students vent, they expect a response right away,” says Alexis Krisay, founder and president of marketing for Serendipit. “One comment on a post can jump to 200 comments within an hour, and the negative exposure can get really crazy. Students will jump around social platforms to get attention and tag their friends.”
Click Here to Read More.