There’s lots of choices for student housing, so how do you get those college kids to ink the lease at your project? Building aneffective brand strategy kids can identify with can make or break the lease-up of a project in a competitive market. Here’s three ways to do that in language college kids speak.

Serendipit Consulting co-founder Alexis Krisay tells us the first step is to build a strong persona. That means identifiying your community’s student demographics. Alexis says to ask what they’re interested in, what are their hobbies, what brands are they wearing? This should all be asked during the identification process and key messaging creation. With that info in hand, the brand should take on characteristics that students identify with on an emotional level.

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