Category Archives: In the News

Using Social Media to Market Your Student Housing Property According to Alexis Krisay, owner and VP of marketing at Serendipit, every post that leads to a call to action has a Facebook tracking code on it, so Serendipit can monitor click-throughs and the post’s success. “We’re really big on evaluating which content was most successful each month.” she says. Most Serendipit posts are not related to leasing. “A lot of student housing communities fail because they are too sales-y on

It’s crucial that your community’s virtual tour wows the market and catches the students’ attention with something new and fresh. For many student housing communities, renderings and virtual tours are the first representations of the community that are released to the students, so it is crucial that your community’s virtual tour wows the market and catches the students’ attention with something new and fresh. First impressions will make or break the success of your community and with video apps and

Student Housing Video: Miami Preserve Community located in Oxford, OH targeting Miami University students. This lifestyle video was done by Point in Time Studios. See full website here!

Student Housing Video: Stanhope Community located in Raleigh, NC. This lifestyle video was done by Point in Time Studios. Visit website here!

Serendipit Consulting featured in Places4Students. Check out our most recent feature where we discuss the importance of a social media escalation plan for your #studenthousing community. Read the article here.

Save the Day with a Social Media Escalation Plan Lauren Melby of Serendipit Consulting discusses the importance of a Social Media Escalation Plan for your Student Housing community. With the increased use of online reviews and social media, managing your student housing community’s reputation goes beyond responding quickly to maintenance requests and having an enthusiastic leasing team eager to handle all resident concerns. Click Here to Read More.

Alexis Krisay is a partner and the vice president of marketing for Phoenix-based Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Krisay to find out how digital analytics functions in the world of student housing. Click here to read more. 

If you’re not using Snapchat as a leasing tool, you are missing out on a gold mine of potential new leases. Snapchat is the most popular photo and video sharing service in the world, with users sending more than 400 million “snaps” per day. The coveted group of 18-to-29-year-olds is the most avid user of Snapchat, which is why it is one of the most valuable marketing tools for your student housing property. By tapping into Snapchat, you will hit

Don’t know what Instagram is? (It’s not a door-to-door telegram service.) It’s a popular photo-sharing social media app with more than 75 million users daily. Of these 75 million, 44% are within the Millennial generation and probably right in your wheelhouse for potential tenants, says Serendipit Consulting partner Alexis Krisay. (The other 56% are hip hop artists.) Instagram allows users to customize each photo and share it from the app directly to Facebook or Twitter, so for many college students, it’s the first place they go when posting a new

When a call was put out via Twitter, another popular student housing marketing tool, to see just who in CRE bothers to “pin,” Alexis Krisay of Serendipit Consulting, responded. Her company is a marketing and PR firm that specializes in marketing for real estate and student housing. Krisay found that some student housing companies can use Pinterest as a specific way to target, market to and interact with their key demographic: late high school and college-aged kids. Click to read