Using Social Media to Market Your Student Housing Property According to Alexis Krisay, owner and VP of marketing at Serendipit, every post that leads to a call to action has a Facebook tracking code on it, so Serendipit can monitor click-throughs and the post’s success. “We’re really big on evaluating which content was most successful each month.” she says. Most Serendipit posts are not related to leasing. “A lot of student housing communities fail because they are too sales-y on