If you’re not using Snapchat as a leasing tool, you are missing out on a gold mine of potential new leases. Snapchat is the most popular photo and video sharing service in the world, with users sending more than 400 million “snaps” per day. The coveted group of 18-to-29-year-olds is the most avid user of Snapchat, which is why it is one of the most valuable marketing tools for your student housing property. By tapping into Snapchat, you will hit your key demographic in a unique and buzzworthy way.

Here are a few tips on how to effectively use Snapchat as a marketing tool to increase lease percentages at your student housing property:

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