When a call was put out via Twitter, another popular student housing marketing tool, to see just who in CRE bothers to “pin,” Alexis Krisay of Serendipit Consulting, responded. Her company is a marketing and PR firm that specializes in marketing for real estate and student housing. Krisay found that some student housing companies can use Pinterest as a specific way to target, market to and interact with their key demographic: late high school and college-aged kids. Click to read more.