Thinking like a student through Twitter, Facebook and Instagram endears student housing owners to students – and that could mean increased occupancy. Alexis Krisay discusses how creating Facebook contests that match your market’s interests boosts leasing engagement directly on your Facebook page.

Use the following social media tips to turn potential residents into signed leases:

• Discuss what they care about
• Make your page a one-stop shop
• Integrate your brand into the student lifestyle

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