Campus Suites


The Challenge

Campus Suites, one of the leading student housing development and management companies in the U.S. and Canada, was building a new, 900-bed student housing community at Arizona State University. The client needed to create a buzz around the development in order to pre-lease the community before its inaugural year.

The Solution

Serendipit created a marketing campaign around "The Suite Life" at Campus Suites and developed a grassroots strategy involving a custom wrapped, 25-foot RV that was transformed into a mobile leasing center. A team of college students was hired as brand ambassadors and spent two weeks "touring" the ASU campus and downtown Tempe generating buzz around "The Suite Life" at Campus Suites. A variety of events were held around the RV at locations around campus to capture the attention of students, including a wake board rail jam, a bar night, a water fight, concerts and more.

The Results

The campaign generated 200 leases and resulted in more than 500 property tours in the immediate time frame surrounding the campaign. The community had 91% occupancy in its first year.

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