There’s lots of choices for student housing, so how do you get those college kids to ink the lease at your project? Building aneffective brand strategy kids can identify with can make or break the lease-up of a project in a competitive market. Here’s three ways to do that in language college kids speak. Serendipit Consulting co-founder Alexis Krisay tells us the first step is to build a strong persona. That means identifiying your community’s student demographics. Alexis says to ask
PHOENIX—One of the most common misconceptions within the student housing industry about social media is that “likes” are the most important aspect of an online reputation; however, likes don’t get leases. Likes are essentially an assisted conversion, but the focus should be on direct conversions (signed leases) from social media. Lauren Melby, senior account executive at Serendipit Consulting, tells GlobeSt.com: “Understanding and accomplishing the necessary balance between social media likes and conversions for your student housing community is crucial.” Having a
Phoenix-based Serendipit, a marketing agency, monitors reviews for approximately 30 student housing properties, and has a system to limit online irritation that residents express. Serendipit pledges it’s clients that it will respond to negative comments or reviews within 24 hours, but will often respond and begin the rectification process within 30 minutes. “When students vent, they expect a response right away,” says Alexis Krisay, founder and president of marketing for Serendipit. “One comment on a post can jump to 200
There’s a new trend surfacing for the Millennial generation: co-living. This trend is quickly becoming popular in all of the major cities across the United States and is important to note for the multifamily industry targeting these young professionals. Don’t miss out on the opportunity to strategize and leverage this up-and-coming Millennial trend that has great potential to gain even more momentum. Contact our team of multifamily marketing experts today. Click here to read more.