Serendipit creates brands for today’s modern student. Whether starting from scratch, or tasked with revamping an existing community identity, we develop a full brand strategy.

We incorporate in-depth research, local student profiles, market differentiators, and trends to personify the student population. We create a community name, brand mantra, positioning strategy and design a logo. Our brands tell a story and convey a lifestyle that resonate with students and parents, and that effectively leases up a community.

Check out our Pinterest board for examples.

Are you ready to make a visual impact with your community’s brand? Our team of designers will take you through the art of discovery, while creating new and refreshing concepts to represent your brand’s identity. We dig in deep to fully understand your design needs and turn the vision for your community into reality.

• Website design
• Vehicle wrap design
• Billboard design
• Digital ad campaign design
• Print ad campaign design
• Product packaging design
• Flyer design
• Logo development

Check out our Pinterest board for examples.

On average, college students spend at lease 85% of their day on social media. We understand that each market is unique, and we create a custom social media plan for each property including a variety of platforms and applications. We build conversations with students online with action-driven posts, visually branded content, and by implementing a multifaceted engagement strategy. We forge a relationship with fans that makes them feel comfortable and appreciated, and solidifies their decision to sign a lease.

Check out our Pinterest board for examples.

From direct mail pieces to online banner ads, we recommend a combination of advertising tactics, utilizing both new and traditional strategies. No idea is too big or small for Serendipit. The more out-of-the-box, the better. With the use of social media, video campaigns, vehicle wraps, digital printing and more, we take your advertising presence to the next level.

Check out our Pinterest board for examples.

A community’s leasing consultant is a often the first interaction that a student has with the community. To ensure that the community is represented by nothing but the best, Serendipit offers a full-fledged training program. For past clients, we’ve restructured sales and customer service training programs to appeal specifically to the college demographic. We’ve also created tiered incentive programs to motivate the rock star qualities in each leasing consultant.

Serendipit arms the leasing staff with the best tools to ensure the highest possible level of customer service and professionalism. A large portion of the training focuses on teamwork, motivation and follow-up. We also focus on achieving team and individual lease goals, fostering positive energy and creating an environment in which all team members can thrive. Residents will enjoy interacting with our team members and most of all, being a part of a fun, lively, enjoyable atmosphere.

Check out our Pinterest board for examples.

Whether it’s a flash mob or driving a 40-foot. branded RV around the local hot spots, we create major buzz surrounding your community through off-the-wall marketing tactics. We leverage street teams, community ambassadors, vendor partnerships, and mascot programs to take the market by storm. Our peer-to-peer grassroots program ensures our leasing message sounds genuine to students, because it’s coming from students.

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From creating the concept of a campaign to managing the step-by-step actions to execute it, Serendipit creates interactive campaigns to focus on strategic sales cycles, such as new leases and renewals. These overarching campaigns guide everything from events and collateral to advertising and contests. Campaigns are geared towards the interests of current and future residents. Utilizing prolonged interactive campaigns achieves the desired results of the main marketing goal.

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We pride ourselves in our ability to communicate a community’s message through the media - in print publications, blogs, TV, radio and more. Public relations plays an important role in the success of any student housing lease up, and we have the experience to earn media placements that garner the best possible attention. Not only can we target media with effective messages that students may see, read and hear, but we can also target outlets that will reach parents. Importantly, we have the know how and experience to navigate through potentially detrimental crisis situations and come out on top.

Crisis Communications

Crisis situations can occur in any business at any time, but the student housing industry is especially susceptible. When you bring together hundreds or thousands of college students to live in a luxurious off-campus housing community, you can expect that residents will be irresponsible at times and that situations will occur that are beyond your control.

It’s vital to have a solid crisis communications strategy in place to protect a community’s valuable reputation to ensure you can continue to lease up your property. Serendipit’s team of PR professionals is skilled at handling these stressful crisis situations, from message management to media relations to stakeholder communications.

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The minute that a student steps into your leasing center, they form an immediate opinion about the community. We know that today’s college student wants to feel at home, while still enjoying a hip and trendy atmosphere. That is why we plan and design the leasing center appearance from start to finish. We create an overall experience that includes furniture, décor, and lighting that is cohesive with your community’s brand.

Check out our Pinterest board for examples.