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Boost Your Renewal Rate The definition of the word “VIP” amongst today’s millennial seems to be getting more and more outrageous every year, but its important to remember that making these residents feel like individuals and taking the time to give them the attention they crave will go a long way. You can make your current residents feel cherished and appreciated by not only giving them the opportunity to capture the best renewal rate, but also to give them access

Crisis Communication Experts Any branding or marketing expert will tell you that altering the perception of something in the minds of your target audience is a time consuming and grueling process; however, there is a light at the end of the tunnel – a strategic public relations campaign may be the solution to shift those perceptions. PR has the ability to positively impact your student housing community’s reputation in the marketplace by reaching the right audience – whether that is

The Importance of Strong Property Branding Brand development, when done correctly, is a lengthy process that involves multiple components and the collaboration of a strong team. After all, this is the foundation that can ultimately make or break the lease-up of your community, so it is important to select a team that understands the branding process and how to truly bring your brand to life. The right team will execute the following steps to create a brand that will generate

Thinking like a student through Twitter, Facebook and Instagram endears student housing owners to students – and that could mean increased occupancy. Alexis Krisay discusses how creating Facebook contests that match your market’s interests boosts leasing engagement directly on your Facebook page. Use the following social media tips to turn potential residents into signed leases: Discuss what they care about Make your page a one-stop shop Integrate your brand into the student lifestyle Click here to read more.